How will you cut a brandname instance Ashley Madison just after it will get similar to unfaithfulness, poor security, a good fateful hack, a massive violation of confidentiality and also at minimum a couple of suicides? That has been the problem thrown regarding lap of your own organization’s the brand new Chief executive officer and chairman.

Brand new leaders team’s response is an entire change of your brand name and exactly what it is short for – however, would it be adequate?

Having a ceo, Ashley Madison’s state is the content nightmares are made of, but the audience is bringing prior to our selves. For many who had not observed Ashley Madison before, you probably did when hackers was able to bargain its whole customers database, next leaked it on line, sending the Chief executive officer powering to your hills. As to why all of the brouhaha? Well, Ashley Madison is actually web site where (primarily married) someone considered get a little something-something privately. Without a doubt, acquiring the sensitive and painful study on the internet is a big deal and you can police has linked the newest problem to at least one or two suicides.

Good rebrand? However, why?

Therefore, erm, not to ever feel impolite, Mrs. Madison, however, I really don’t envision it man eye-humping people about subway is the greatest cure for rebrand your online business.

I talked having Rob Segal, their the new Ceo and you will already been from the inquiring him why brand new team chose to carry out a rebrand.

“Wow… Very?” retorted Segal, about what certainly is actually brand new dumbest concern he would actually ever come questioned by the a journalist. Continue reading →